Privacy Policy

Last Updated: [Insert Date]

At Cheap Rugged MTB Store, we approach your privacy with the same rugged protection we apply to our mountain bike components. This policy explains how we handle your personal information when you visit ruggedmtb.com or make purchases from our no-nonsense trail-ready gear selection.

1. Information We Collect

Like checking your bike before a descent, we only collect what’s essential:

• Order Details: Name, shipping address, email, and payment information (processed securely through encrypted channels)
• Account Data: If you create an account, we store your login credentials and order history
• Trail Chatter: Communications with our support team at [email protected]
• Ride Analytics: Non-personal data about website usage through cookies (see Section 6)

2. How We Use Your Data

We put your information to work like a well-tuned drivetrain:

• Process orders faster than a downhill sprint (including fraud prevention)
• Provide customer support from our Philadelphia HQ
• Improve our products and website functionality
• Send order confirmations and shipping updates (no spam – we hate clutter as much as you hate unnecessary bike weight)
• Comply with legal requirements (the boring but necessary stuff)

3. Data Sharing & Disclosure

We keep your data tighter than a properly torqued stem bolt:

• Service Partners: Only share with payment processors and shipping carriers necessary to fulfill orders
• Legal Trails: May disclose if required by law or to protect our rights
• Business Transfers: In case of merger/acquisition, we’ll notify you
• Never: Sell your data to third-party marketers

4. Data Storage & Security

We protect your information with the same vigilance as we’d protect our own gear mid-ride:

• SSL encryption on all transactions
• Payment details processed through PCI-compliant services (we never store full card numbers)
• Regular security audits of our systems
• Data stored on secure servers with limited access

While we implement industry-standard protection, no system is 100% secure – just like no trail is 100% risk-free.

5. Your Rights

You control your data like you control your bike:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request removal of your data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing emails
• Complaints: Contact us or your local data protection authority

6. Cookies & Tracking

We use cookies like bike tools – only for necessary functions:

• Essential: Session cookies for shopping cart and checkout
• Performance: Analytics to improve our site (Google Analytics)
• Preferences: Remember your language/currency settings

You can disable cookies in your browser settings, but some features may not work smoothly.

7. International Riders

Based in the U.S., we serve riders globally (except some remote regions). By using our site, you acknowledge data may be transferred to the U.S. where laws may differ from your country.

8. Policy Updates

We may update this policy like upgrading components – check back periodically. Continued use means you accept changes.

Now get back to the trails – your data’s as secure as your ride with our gear!

Ride Rugged,
The Cheap Rugged MTB Team